Balancing Short and Long Term Performance

Many corporate leaders struggle to increase long-term shareholder value. This comes as no surprise, given an increasingly competitive environment in which financial markets often evaluate a company and its CEO by the most recent quarterly results. But the cost of neglecting long-term performance can be high in today’s rapidly changing business world, where most companies either do not survive or are acquired.

Authors: Janamitra Devan, Anna Kristina Millan, Pranav Shirke

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